Accurate Information Drives Growth and Customer Satisfaction.

BR Directional Connects Your Customers, Faster.


BR Directional is an independent location-data management specialist with a mission to connect customers with businesses. We’ve been serving the local search community for more than 25 years – helping them navigate the rapid evolution of business listings access from printed directories into online and mobile channels–including voice search.

We know how customers are searching today, and what they expect to find. Guided by the best practices we’ve developed for local business listings, we make sure your listings are accurate, consistent and credible.

Your customers rely on a variety of channels for accurate listings information:


Web Channels, Google Maps and Social Platforms


Yellow Pages and other major directories

Mobile & Digital Voice

Google Home, Alexa, Siri

Request your free information audit.

Your free information audit will highlight all inconsistencies across your consumer contact channels. Fill out the form below to get started.

88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours; voice assistants access the same local business databases as text-based searches.

4 out of 5 consumers use search engines to find local information; looking primarily for store address, business hours, product availability and directions

While usage varies across age groups
and market size, about one third of consumers still reference print phone directories as part of their local search


As a division of Bernstein-Rein Advertising, we utilize digital tactics to target local customers for businesses across the country. Honest dialogue and reams of consumer data enable us to extend market reach and establish relevant connections with people looking for our clients’ goods and services.