We’ve been tracking these value-minded consumers for decades. They’re complex, they are ever-changing, and they know exactly what they want and need. We call them METATASKERS™ — and we have developed a complex algorithm to track them.

‍They are busy balancing convenience, selection, knowledge, experience, and price — to affirm that a transaction meets their very specific needs. And they are expert value creators with up-to-date tools and networks, leveraging them to keep their desires in sync with their household or personal needs.  

They know the retail game and are willing to play. Because in the end, it benefits them to know the game, to game the system, and to keep their budget in check.

With in-depth knowledge of how they shop, we have keen insights into who they are. Perspectives on how they shop retail today, how they zig and zag through the economy, and even which brands are important to them.