Idea

We developed the “Make Life ‘Appen” campaign and conveyed messages across multiple dayparts, connecting with customers during every mealtime opportunity, tying the McDonald’s app into those everyday moments.

In an effort to drive new routines and brand loyalty, we launched a multi-faceted digitally led campaign with a focus on the key features and benefits of the app. We drove downloads by deploying incentives and then continued the retention strategy through fresh and enticing daily offers exclusively available through the app —  achieving both high average check and frequency of use.