The New York Jets and the New York Giants share more than MetLife Stadium. They also have the same insurance provider in MetLife. To tell Jets and Giants fans they can have the same coverage as their favorite teams, we called in some heavy hitters: Rex Ryan, Tom Coughlin and Charlie Brown.

How do you get two NFL rivals to sit down in the same room? Show them a kid who knows about coverage.

Coaches :30

We worked with Passion Pictures to integrate live action and animation to create a seamless interaction between the coaches and Charlie Brown.


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Nailing Charlie Brown’s performance meant perfecting each stage of the animation process from movement to expression to shading.

The campaign also included banners, radio and a Facebook quiz that helped fans answer one of life’s greatest questions: Are you a Coach Ryan or a Coach Coughlin?