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Gold's Gym Partners with Bernstein-Rein Advertising


September 9, 2015- KANSAS CITY, MO - Gold’s Gym, the world’s leading authority on health and fitness, announced that Bernstein-Rein (BR) has been retained to provide marketing support for corporately owned gyms.

BR will be responsible for developing and executing creative for all corporate gyms, with the relationship and creative work beginning immediately. BR brought a passion and strong retail experience that we were looking for, said Jennifer Herskind, Vice President Marketing, Acquisition and Engagement. BR has not only built some of the world’s largest brands but created and operated a retail concept themselves. We are excited to be partnering with them.

Steve Bernstein, President of BR, said this has the makings of a great partnership. Gold’s Gym is an iconic brand celebrating 50 years of providing outstanding service to their members worldwide. They add to the list of iconic brands that we are so proud to have worked with. We admire their mission of helping people achieve their potential and we look forward to bringing our strategic expertise and insights to help Gold’s Gym maximize their own potential.

About Gold’s Gym
Since 1965 Gold’s Gym has built a Legacy of Strength – a legacy that goes back to the very first Gold’s Gym in Venice, California. Fifty years later, Gold’s Gym is the most recognized gym chain in the world with more than 700 locations in 38 states and 23 countries. Gold’s Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3 million members worldwide, Gold’s Gym helps all kinds of people achieve their potential through fitness. 

For more information please visit or To learn more about how Gold’s Gym is celebrating its 50th Anniversary, visit

About Bernstein-Rein
Bernstein-Rein is a full-service consumer marketing/communications agency dedicated to delivering overall business and marketing solutions. We drive brand intention by uncovering laser-focused consumer insights through our proprietary analytics tool, the One Customer® model, bringing our clients’ brands closer to their consumers. 

Our overall mission is to be our clients’ most valued Agency partner; or, as we like to call it, Agency of Impact. Please visit for more information.