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Bernstein-Rein Announces New Executive Creative Director


LA talent David Smith to lead agency's creative department

August 25, 2015 - KANSAS CITY, MO - Bernstein-Rein announced today that David Smith will take on the role of Executive Creative Director, effective September 14. David comes to BR from Los Angeles and will assume leadership over the creative department for the agency. David will report to Steve Bernstein, President of Bernstein-Rein and oversee management of the creative for all agency clients including Havertys, McDonalds, Old Dominion and Hostess.

"Bernstein-Rein has a remarkably rich history of innovative thinking and strong creative," Smith said. "Along the way, they've nurtured an independent culture that positions them extremely well for the changes taking place right now in the industry. I'm thrilled to be joining the team of smart, talented people there."

"After an extensive search, we are honored to have David join our agency in this leadership position," Steve Bernstein said. "Creativity is the lifeblood of an agency. It's what moves competent work into levels from acceptable to inspirational. Our goal is to deliver creative that sets off triggers in the brain and shivers in the heart. Having David on board will continue our legacy in creating this level of work for all our clients ... and ones yet to come."

Prior to joining BR, David was a Creative Group Head for The Richards Group on The Home Depot account, also contributing to Chick-fil-A and RAM Trucks. Previously, David was with RPA in Los Angeles for 16 years, the last four as the EVP, CCO where he led the 150+ person department on accounts such as La-Z-Boy Furniture, Honda Automobiles, VH1, American Century Investments and Farmer's Insurance. He has also held a Creative Director post at GSD&M, where he worked on Southwest Airlines and Doubletree Hotels. He has been honored for leading work that won at One Show, Communication Arts, Cannes, Effies, Andys, Addys, Los Angeles Belding Sweepstakes Award and was named Television Writer of the Year for the Southwest Region by Adweek Magazine